When planning a vacation, most travellers gravitate toward popular destinations like Paris, Tokyo, or New York. But what about the cities that don’t make every “top 10” list? Around the world, there are countless underrated gems waiting to surprise you with their unique culture, stunning landscapes, and welcoming locals.
In 2025, why not skip the crowds and explore somewhere new? These lesser-known cities may not be on every traveller’s radar, but they deliver unforgettable experiences without the overwhelming tourist traffic.
Here’s your list of hidden gems you need to add to your travel bucket list.
1. Ghent, Belgium
While nearby Bruges often steals the spotlight, Ghent offers a more authentic experience with fewer tourists. Its medieval architecture, vibrant street art, and picturesque canals create a perfect blend of old-world charm and modern energy.
Stroll along the Graslei harbour, visit Gravensteen Castle, and enjoy Belgium’s famous chocolate in cozy cafes. Ghent’s commitment to sustainability has also made it Europe’s Vegetarian Capital, offering incredible plant-based dining options for eco-conscious travellers.
2. Luang Prabang, Laos
Nestled between mountains and rivers, Luang Prabang is a UNESCO World Heritage site known for its serene beauty and spiritual atmosphere. With its golden temples, French colonial buildings, and morning alms-giving rituals, the city feels like a step back in time.
Don’t miss a boat trip along the Mekong River or a visit to Kuang Si Falls, a series of turquoise cascades perfect for a refreshing dip.
3. Valparaíso, Chile
This colourful port city captivates visitors with its bohemian spirit and striking street art. Known as the cultural capital of Chile, Valparaíso features steep hillsides, funiculars, and a labyrinth of alleyways adorned with murals.
Art lovers and photographers will find endless inspiration here. Be sure to stop by the former home of poet Pablo Neruda, now a museum showcasing his eclectic life. When planning your stay, platforms like Expedia can help you find boutique hotels or charming guesthouses that reflect the city’s artistic vibe.
4. Tbilisi, Georgia
Tbilisi, the capital of Georgia, is an intriguing mix of East and West. The city’s architecture ranges from ancient fortresses to futuristic glass bridges, while its lively streets are filled with wine bars, cafes, and art galleries.
Soak in the city’s historic sulphur baths, wander through the cobbled lanes of the Old Town, and savour traditional Georgian dishes like khachapuri and khinkali. With its warm hospitality and affordable prices, Tbilisi is a dream for travellers seeking an off-the-beaten-path adventure.
5. Gdańsk, Poland
Gdańsk, located on Poland’s Baltic coast, charms visitors with its colourful facades, maritime history, and vibrant cultural scene. The city’s Long Market is lined with ornate townhouses and cozy restaurants, while its museums offer fascinating insights into World War II and the Solidarity movement.
A stroll along the Motława River provides stunning views of medieval cranes and docked ships, creating the perfect backdrop for a relaxing afternoon.
6. Oaxaca City, Mexico
Oaxaca City is a feast for the senses. Known for its rich culinary heritage, indigenous culture, and vibrant markets, this Mexican gem is an ideal destination for foodies and culture lovers.
Explore the ancient ruins of Monte Albán, shop for colourful textiles, and indulge in authentic mole sauces at local eateries. Oaxaca’s annual Day of the Dead celebrations are among the most spectacular in the world.
7. Ljubljana, Slovenia
Slovenia’s charming capital is a small city with a big personality. Ljubljana is known for its green spaces, pedestrian-friendly streets, and fairytale architecture. The Ljubljanica River winds gracefully through the city, lined with outdoor cafes and art installations.
Climb up to Ljubljana Castle for panoramic views, and visit the Central Market to sample local delicacies. The city’s strong focus on sustainability makes it a perfect destination for eco-conscious travellers.
Bonus Tips for Exploring Hidden Gems
- Plan Early—Use tools like Expedia to find the best deals on flights and accommodations in lesser-known cities.
- Learn Basic Phrases—A few words in the local language can go a long way in smaller destinations.
- Respect Local Customs—Many underrated cities are still relatively untouched by mass tourism, so it’s important to be a responsible visitor.
- Pack Light and Smart—These cities often have cobblestone streets or hills, making lightweight luggage a lifesaver.
Final Thoughts
The world is full of extraordinary places beyond the usual tourist hotspots. From the colourful streets of Valparaíso to the tranquil temples of Luang Prabang, these underrated cities prove that sometimes the best adventures are found off the beaten path.
When it comes to planning your stay, Expedia makes discovering these hidden gems simple and stress-free. With a wide range of accommodations and travel options, you’ll be ready to embark on a journey that’s as unique as the destinations themselves.
So take the road less travelled, and uncover the magic waiting in the world’s most underrated cities.
Last modified: September 1, 2025
